18 October 2021, Goodwood, West Sussex
Embargoed until 13:00 BST
  • Rolls‑Royce reveals origin of Black Badge ahead of announcement on 28 October
  • Black Badge channels the subversive spirits of founders C. S. Rolls and Sir Henry Royce
  • Black Badge responds to the demands of a new class of disruptors and visionaries
  • Design and engineering execution challenges established assumptions about the brand
  • Black Badge motor cars now represent 27% of Rolls‑Royce product commissions


“Rolls‑Royce has always attracted a unique breed of outliers, visionaries and iconoclasts. We are proud to provide these men and women with a perfectly engineered canvas upon which they can express a subversive and confident projection of their success.

“Black Badge represents a natural evolution for a brand that is defined by a culture of collaboration with its clients. Black Badge is not a sub-brand. It is an attitude that represents an authentic and confident response to the desires of a new group of clients who proudly practise bold self-expression.”

Torsten Müller-Ötvös, Chief Executive Officer, Rolls‑Royce Motor Cars


Black Badge Ghost: Black Badge Ghost: NEDCcorr (combined) CO2 emission: 359 g/km; Fuel consumption: 15.8 mpg / 18.0 l/100km. WLTP (combined) CO2 emission: 359 g/km; Fuel consumption: 17.9 mpg / 15.8 l/100km.